Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Twitter is a very popular social media site that has more than 190 million users and more than 60 million posts daily. This is why it is an ideal promotion tool for a website. Even though twitter links are “nofollow”, there are still ways to use this social media site for promoting a website. Twitter pages have a direct influence on Google’s SERPs so it is very useful in improving search engine visibility.
Basic Twitter SEO Tactics:
Using Twitter for Traffic
Tweet about every post that you make on your blog or site. Many Twitter users also use it to search for useful and informative tips. Make the tweet interesting in order to catch the attention and curiosity of Twitter users. Make sure that the topics of your posts are useful to other web users.
Link Building with Twitter
Obviously, it is important to have as many Twitter followers as possible so that more people will see your posts. Choose followers who are within your niche or those that have similar interests. Around 25% of the users you follow will follow you back. It is also highly probable that your followers will make posts regarding your latest content. This results to great link building. Google doesn’t index shortened URLs but instead index the actual URLs so this is definitely a great website promotion opportunity.
Other Important Tips
Keep in mind that all your tweets shouldn’t be about your own website. This turns other users off and usually causes fewer followers. If the tweets are always about your products or services, it would appear spammy and this discourages followers. The posts should be interesting, engaging and useful to your followers.
How to Optimize Your Twitter Page
First of all, your username should be relevant to your business or particular niche. It’s a part of the URL of your page and title tag so it greatly affects website promotion. The account name should also be relevant in order to boost Twitter website traffic. This is because the account name is also included in the page title. Build links to your Twitter profile for promotion. Pasting a link to your account on a noticeable part of you website will do the job. Choose your bio text wisely because it also serves as the meta description tag. Think about website promotion when choosing your bio text.
Twitter tactics are very easy to implement. It is definitely worth your time and you will experience very good benefits from doing so. This social media site is absolutely full of potential in terms of SEO.
Today, social media plays a major role in SEO. With this in mind, why not tweak your social media profiles for search engines? Believe me, it’s a must. Search engines utilized links from social media sites, including Facebook, Google+1 and Twitter for ranking purposes. Moreover, Twitter streams are also being indexed by search engines in real-time. So here are 5 easy-to-do steps to use one of the social media giants—Twitter, for SEO.
- Regard Your Twitter Username as a Domain Address
- Do not Use URL shorteners. Link to Your Real URL
- Optimized Your Twitter Bio
- Optimized Your Twitter Profile Photo
- Use Keyword Phrases and Hastags on Your Tweets
- Link Your Twitter Profile from Every Source Possible
Do you still remember the rules for choosing an effective domain name? Let’s do a recap. Avoid using underscores between words. Make your domain address short and easy to remember. These rules also apply to choosing a good Twitter username.
Additionally, Twitter username must not exceed 15 characters but you know, it’s best to actually not exceed 10 characters, if possible. Now, if you want to use your company name for your brand name, abbreviate and combine it with keywords. For instance, let’s say your company, Prime Movers Corporation, provides shipping services, you may use @PMCShipping as your Twitter username.
If you make use of URL shorteners on your Twitter profile URL section, your profile visitors are more likely to doubt your account. Build up the credibility of your profile and further the trust of your profile visitors in your brand by using your real site or blog URL. This will encourage them to visit your actual website.
Your Twitter Bio content also functions as the meta-description of your Twitter profile on Google search results. With regard to this, you have to maximize the 160 characters limit to craft a keyword-rich Twitter bio. Always make use of good content and keywords that represent your field of expertise or industry. This is a perfect recipe to rank high in search results. Good content means compelling, relevant, informative and catchy.
In order to have a keyword-based name for your Twitter profile photo, separate the filename using dashes before uploading. For example: paris-clothing.jpg. Keep your image limited to 250×250 pixels for best page loading speed.
This will assure better visibility on search results. In fact, many studies have shown that including keywords in tweets regularly can significantly increase search engine rankings. Moreover, save the important tweets in category favorites.
You can also boost your social authority by receiving numerous retweets, hence will help give your ranking a kick.
You name it, you can link your Twitter profile from your Facebook page, Newsletter, Blog posts, Forums, LinkedIn profile, etc. Popular Twitter directories like WeFollow, TwitterHolic, TrackingTwitter, and more will also improve visibility and link building.
Twitter recently purchased security start-up Dasient which is a popular anti-malware vendor for big companies in the financial, media and other online sectors. The main purpose of the acquisition is to fight malicious advertising which is prevalent today in the popular social networking site. Malicious advertising is one of the most common problems today in Twitter. The new acquisition’s technology will be placed within the revenue engineering team of Twitter. This means that the main goal is to identify malicious ads submitted to Twitters’ ad platform before they become live.
Sometime in 2010, the company also introduced a similar service that checked for malicious ads. An example of malicious ads is the kind with forced downloads to unsuspecting users. Parties who purchase these advertisements usually introduce themselves to ad networks and other publishers as agency media purchasers that represent big brands. Once these fake ads become live, they are able to reach a big number of unsuspecting victims quickly.
According to Dasient, they have the solution to Twitter’s problem and claim that their experience will be crucial in solving this major problem. A blog post stated that “By joining Twitter, we will be able to apply our technology and workforce to the world’s largest real-time information network. Aside from malicious advertising, another target of Dasient is the rapid increase of phishing attacks that target users via direct messages and @mentions. As of today, Dasient already stopped accepting new clients and will soon shut down.
Insights on the Acquisition
This is already the second acquisition of Twitter in one month. The first acquisition is Summify which is a news aggregator. Being an avid fan and user of Twitter, I’m glad that they are still working to improve their service. Twitter is definitely one of the best social media platforms. Although they’re on top, they’re obviously not satisfied and continue to improve on all aspects of the social media experience. Hopefully, things will not end with this acquisition and Twitter will continuously work to improve their already excellent service.
Conclusion
Twitter is one of the most popular social media platforms. They are now working on minor chinks on their armour in order to stay on top for a very long time. Targeting malicious ads and phishing attacks is one of the best moves they can make to stay on top or climb even higher. If they do this correctly, they might soon be the number one social media platform.
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