Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Twitter is a very popular social media site that has more than 190 million users and more than 60 million posts daily. This is why it is an ideal promotion tool for a website. Even though twitter links are “nofollow”, there are still ways to use this social media site for promoting a website. Twitter pages have a direct influence on Google’s SERPs so it is very useful in improving search engine visibility.
Basic Twitter SEO Tactics:
Using Twitter for Traffic
Tweet about every post that you make on your blog or site. Many Twitter users also use it to search for useful and informative tips. Make the tweet interesting in order to catch the attention and curiosity of Twitter users. Make sure that the topics of your posts are useful to other web users.
Link Building with Twitter
Obviously, it is important to have as many Twitter followers as possible so that more people will see your posts. Choose followers who are within your niche or those that have similar interests. Around 25% of the users you follow will follow you back. It is also highly probable that your followers will make posts regarding your latest content. This results to great link building. Google doesn’t index shortened URLs but instead index the actual URLs so this is definitely a great website promotion opportunity.
Other Important Tips
Keep in mind that all your tweets shouldn’t be about your own website. This turns other users off and usually causes fewer followers. If the tweets are always about your products or services, it would appear spammy and this discourages followers. The posts should be interesting, engaging and useful to your followers.
How to Optimize Your Twitter Page
First of all, your username should be relevant to your business or particular niche. It’s a part of the URL of your page and title tag so it greatly affects website promotion. The account name should also be relevant in order to boost Twitter website traffic. This is because the account name is also included in the page title. Build links to your Twitter profile for promotion. Pasting a link to your account on a noticeable part of you website will do the job. Choose your bio text wisely because it also serves as the meta description tag. Think about website promotion when choosing your bio text.
Twitter tactics are very easy to implement. It is definitely worth your time and you will experience very good benefits from doing so. This social media site is absolutely full of potential in terms of SEO.
In 2011 alone, more than 100 million users signed up on Twitter. Currently, it is the fastest growing social media channel. Although Twitter’s micro-blogging platform is very simple, it is an excellent tool that can be used for search engine optimization (SEO). Twitter is one of the biggest things today with every celebrity regularly sending updates (tweets) to their fans and companies tweeting about their latest products, services and other relevant information in order to inform their customers.
You have probably heard of the success that many companies like Pepsi have experienced with the use of Twitter. However, it is quite difficult to determine where to begin and exactly how to use Twitter for your business/organization especially if you’re new to social media and SEO.
Twitter is Fun and Easy
Don’t be intimidated by the thought of exploring this unfamiliar social media platform. Twitter is very simple and enjoyable. You just need to have a good strategy in order to successfully use it for your business. The first thing you need to think about is the content you will be posting through tweets. Remember not only to tweet about business-related things because this is the fastest way that people will lose interest. Once people lose interest, they will “unfollow” you and sooner or later
you will not be able to reach out to many people anymore.
Importance of Content Quality and Delivery
Like one of the basic principles of SEO, content quality is very important in your tweets. They should be interesting, informative, enjoyable or useful. Don’t just use Twitter to talk about your business and products/services. You can also talk about other things that are related or unrelated to your business. Obviously, you should offer tweets that have some value to your followers. Regarding content, it is also very important to deliver it in the right way. You should deliver it in a personable way. It should not be very formal which is usually seen as boring. A good tip is to deliver it as if you’re speaking to a close friend. This will make your followers comfortable with the message you’re trying to send to them.
Regarding Your Followers: Quality VS Quantity
It is pretty useless to have millions of follower with almost all of them never engaging with you. It’s much better to have a small number of followers that regularly engage with you. Success on Twitter is measured through quality of relationships and never through quantity. However, sometimes you can encourage your followers to engage with you by employing tactics such as asking questions, giving prizes, conducting interesting polls, etc. This is where innovation and imagination is very important.
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